The heatmap shows the activity as reported by the RBN (CW/PSK/RTTY, no FT8) of the last 12 months. You can scroll back to January 2015.
Daily activity is measured by the number of active hour slots (24) times band slots (13, 160m - 2m incl. WARC and 60m) and the number of continents in which a skimmer spotted the station in the respective hour, for a maximum daily score of 24 * (13 + 6) = 456. When filtering by band, the continent information is omitted, because it's only saved once per hour slot, not per band.
Click a single day on the heatmap to see its details.
You can embed the statistics on your own website or profile on HamQTH/QRZ.com by copying the following HTML snippet: (example: DJ5CW on HamQTH.com - Click here for details.)
<a href="https://rbn.telegraphy.de/activity/W3NA"><img src="https://rbn.telegraphy.de/activity/image/W3NA"></a>
Thanks to PY1NB and the team of the Reverse Beacon Network for the aggregated RBN data.